Concerned you’re wasting paid search spend? Since 2004 we’ve delivered PPC management services that drive revenue and leads, making the most of each click and each dollar you spend. Our PPC management experts optimize your campaigns – boosting ROI by 300%+.
Years a PPC agency
Google Ads spend managed
Successful client relationships
PPC campaign management is one of our core services at Robinsfly. We’ve been a leading search engine marketing agency since 2004, providing services for both organic search and PPC. Our focus on ROI and years of expertise allow us to make the most of each dollar you spend. As a Premier Google Partner, we stay up-to-date with all of the latest paid search trends, while optimizing your campaign using the latest and greatest methods. We’ll take the proven methods we’ve applied for our successful PPC management clients and apply those same strategies to your campaign.
Our PPC campaigns are focused on ROI, meaning delivering a 5-to-1+ return is always our goal.
Developing a long-term relationship allows us to become part of your team and understand your business and PPC goals.
We'll talk with you throughout the month and also provide a detailed report outlined everything we've touched and optimized with your PPC campaigns.
Let’s make your Google Ads campaign a success! Want to talk now? Call +44 330 1338256
At Robinsfly our PPC management services help your campaign reach its true potential. We’ll show you exactly what we’ll do, how much it’ll cost, and how we’re going to crush your competitors.
Want to get the ball rolling quicker? Call +44 330 1338256
Monday - Friday.
PPC management is the process of managing and optimizing a company’s pay-per-click advertising campaigns on various platforms such as Google Ads, Bing Ads, and social media platforms. The objective is to reach a target audience with maximum efficiency and effectiveness while maximizing return on investment (ROI).
Professional PPC management is critical for businesses because it helps them reach their target audience more efficiently and effectively. By managing campaigns effectively, businesses can minimize waste and ensure their advertising budget is being utilized to its fullest potential. This results in increased visibility, traffic, and ultimately, conversions at a lower cost per conversion.
The benefits of PPC Management are numerous, but some of the most significant include:
The process of managing a PPC campaign typically involves several steps, including:
Getting started with PPC can be simple. Begin by defining your business objectives and target audience. Then, research the most relevant advertising platforms (Google, Facebook, etc.) and choose the one that aligns best with your goals. Create a budget, conduct keyword research, and develop ad copy. Launch your campaigns, monitor them regularly, and make necessary adjustments based on data-driven insights.
Google Ads account and have ads live within a matter of hours, but beware, it’s easy to waste a lot of money if done incorrectly.
The decision to manage PPC in-house or through a third-party agency depends on several factors, including the size and complexity of the business, the in-house resources and skills available, and the budget allocated for advertising. Larger and more complex businesses may benefit from a third-party agency, while smaller businesses with limited budgets may prefer to manage PPC in-house.
If you do not yet have campaigns running, we’ll set up your accounts, configure your campaigns, develop ad copy, and more. Once your account is set up we’ll remove all of the configuration with you for approval before campaigns go live and spend is turned on.
Paid search advertising, also known pay-per-click (PPC) advertising, can be a highly-effective, and profitable, way to grow your business and positively impact your bottom line.
If it’s done well, that is.
At Robinsfly, we tailor our approach to paid search for each client based on their needs and goals. No two accounts are the same, but the majority of our clients have one thing in common: PPC is driving a significant portion of their online revenue and conversion volume.
In short, pay-per-click advertising is exactly what it sounds like; an advertising tool that lets you decide exactly how much a click-through to your website is worth, giving you the option to pay for site traffic. The slightly longer version is that it is a tool provided by search engines (i.e. Google) and social networks (like Facebook) to let companies purchase ad space based on what people are searching for, or what activities they do, while online. In the search engine space, advertisers choose search terms (also called keywords) that are relevant to their business and enter into an auction each time people use those keywords. For example, when someone searches for “car insurance quotes” in Google, all of the ads they see are from companies who decided “car insurance quotes” is an important term. More often than not, the company willing to pay the most per click will show up at the top of the page, so having a high bid may be necessary if you want to ensure your ad will get visibility.
It should come as no secret, but the most used search engine in the U.S. is Google. With the most active users and the most amount of daily searches, Google dominates the marketplace. Because of this, Google is where your business should focus its pay-per-click advertising budget. Bing is the other major search engine that you need to focus on, as many Bing users don’t typically search in Google, and thereby wouldn’t see any of your ads if you only included Google in your marketing mix.
Aside from the traditional text ads, which you can use in both Google and Bing, Google also has an expansive list of display advertising options to choose from. By using a mix of text, videos, and images, you can use Google’s display network to reach millions of users as they browse sites all across the internet. You can also leverage Google’s toolbox to reach people as they view videos in YouTube, and check emails in their Gmail inbox.
PPC can be used to send traffic to a particular page, increase phone calls on your site, drive in-store visits for people searching near your location, boost eCommerce sales, and so much more. Just like any other marketing decision, pay-per-click advertising should only be considered if it aligns with your goals. If you are trying to increase online sales, or generate leads, PPC is definitely something you should be doing. The first step is to identify what keywords are most important to your business. If you are an online store who is focused on selling shoes, you would want to bid on terms like “buy shoes online” or “tennis shoes sale.” Likewise, if you own a local HVAC company, and your site is largely focused on lead-generation, you would want to bid on terms such as “HVAC repair” or “heating and cooling company near me.” Choosing the right keywords is essential to making sure you are sending relevant traffic to your site, and spending your advertising dollars most effectively.
If you are more focused on creating brand awareness, then display, video, or social media advertising might be a better fit. Especially for new businesses, your potential customers can’t interact with your brand without you first capturing their attention and letting them know who you are and what problem you solve. Display, video, and social media advertising can be a great way to expand your brand’s reach while also driving new visitors to your website. While the text-based ads are great for people lower in the purchase funnel, the more branding-related tactics offer an affordable way to grow your web presence and increase your reach.
Over time, you will be able to see which channels are providing valuable ROI, which ones are wasting money, and make decisions based on that data. At Robinsfly, we are constantly evaluating our client’s accounts, and optimizing the marketing campaigns to increase ROI and maximizing conversions.
One of the best parts of pay-per-click advertising is that your budget is completely within your control. You tell Google and Bing exactly what you are willing to spend per click, per campaign, per day, so you will never spend more than you decide to. Like I mentioned before, you might need to spend a bit more per click depending on the keyword and how much competition you have, but the decision to spend $5,000 per month or $5,000,000 per month is completely up to you. For most of our clients at Robinsfly, the idea of a budget is more of a fluid concept. The budget is somewhat limitless as long as we are helping them earn a positive return on their investment. If you think about it, it makes perfect sense. If I were to tell you that you could get $9 in return for every $1 you spend, it would be hard to argue that you should stop spending your money.
As long as your profit margins align, a positive ROI in pay-per-click advertising warrants increasing your spend. Likewise, if you are seeing a return lower than your goals, it might make sense to decrease your spend, pause inefficient keywords, or focus on lower CPC tactics like video or display.
Using an agency can be somewhat intimidating, and we get that. Sharing your marketing goals, budgets, and business plans can make you feel vulnerable. It also adds another line item on your P & L sheet. But, using an agency can be very beneficial to both your short-term and long-term marketing goals and PPC management may not cost as much as you think. By working with an agency, you get:
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